Whether it’s for haute or demi-fine jewellery markets, designing a piece of jewellery is integral to attracting and keeping new and old generation of jewellery aficionados to a certain brand or jewellery house. In a global jewellery industry expected to grow at a rate of five to six per cent annuallyto reach €250 billion by 2020, it is more important than ever that jewellers be attuned to changing consumer behaviour and tastes.
It will come as no surprise when the annual Singapore Jewellery and Gem Fair(SJGF), returning 26 to 29 October at the Marina Bay Sands, casts a spotlight on jewellery design.
Artistry takes centre-stage
A new Designers Atelier Pavilion will debut to play up jewellery designers from Singapore and the region.
To offer visitors an opportunity to learn more about jewellery design and its intricate process, SJGF will hold complimentary activities such as JewelTalk Seminars and Gem Jemming sessions. These activities will be helmed by some of the region’s best known artists. Visitors can extend their knowledge on gems and precious stones by checking out the Gem Museum and attend the Gem Rendezvous @ SJGF2018 – a three-hour knowledge exchange and networking session.
SJGF will host the Singapore Jewellery Design Award – a competition organised by the Singapore Jewellers Association (SJA) to recognise and encourage budding jewellery designers from around the world. Top three winners of this year’s Award will be announced at SJGF, with the most outstanding designs made into jewellery pieces, and marketed alongside those of leading jewellers. Panel discussions will be held as part of the award ceremony festivities.
Return of regional flagship jewellery houses
Ekos, Fook’s Jewelry, Futang, Kim Wah Jewellery, Kourosh, Naing Family Mogok Gems & Jewellery, Rikhava Diamonds, Su Myint Myat Jewellery, Vihari Jewels and Yoel Deil Diamonds are just some of the 150 exhibitors from 20 countries and regions returning to SJGF. Visitors can expect to feast their eyes on more than 150,000 timeless pieces, jewellery collections and bespoke pieces – including fine jewellery, gemstones and pearls. Vihari Jewels, which featured an 8.6 carat Blue Sapphire from Kashmir (Certified by Gubelin Gem Lab) at the previous edition of SJGF, will be back with numerous new and bespoke jewellery pieces.
SJGF will also feature country pavilions housing local flagship jewellers from Cambodia, Hong Kong, Indonesia, Italy, Japan, Malaysia, Myanmar, Singapore, Thailand and Vietnam. Expect to be bedazzled by craftsmanship and unique characteristics of these home-grown jewellers showcasing unique gemstones including rubies, sapphires, pearls, jadeite and more.
Indulge in splendour
SJGF will have a special zone dedicated to contemporary art and design. It is the perfect area for visitors to immerse themselves in exquisite art pieces from selected artists representing Art Works, Ella Art Gallery and Timeless Gifts.
For more information: www.singaporejewellerygemfair.com