BlackBookCares Presents: New Balance x Savour BlackBookAsia – 11 Time’s A Charm

A running shoe so good, New Balance made it 11 times and Savour BlackBookAsia Magazine finds out why!

Following the iconic success of the previous versions of the 1080, New Balance launched the Fresh Foam 1080v11 in two refreshing colourways – Navy and Blue which was well received by both New Balance fans as well as converts to the brand.

“The men in Singapore have always associated New Balance with the National Service as it was the official shoe wear for many years. Thus we tend to explore other brands after our tour of duty.

This is the first time I am trying a New Balance shoe since then and now I simply cannot stop using it, even for leisure purposes.” said Savour BlackBookAsia Editor in Chief, Gabriel Tan

The Fresh Foam 1080v11 is New Balance’s premium expression of supreme comfort, cutting-edge design and data-to-design. It features:

• Premier cushioning: The data-driven Fresh Foam X midsole provides premium comfort and better energy return compared to its predecessors.

• Lightweight flexibility: The laser engraving on the midsole removes added weight and provides enhanced flexibility.

• Cutting-edge comfort: The engineered Hypoknit upper provides a soft and supportive fit.

“As a fitness and sports addict, I am very picky about my shoes. The Fresh Foam 1080v11 is super light, extremely good for both short or long distance runners.

The cutting edge wide design adds to the overall look that suits all kinds of people even those with broader feet.” said Savour BlackBookAsia Writer/Photographer Cory Seow

Providing premium breathability and design details, the 1080v11 delivers zonal stretch for adaptability and a compelling visual. Built close to the foot, the UltraHeel provides a superior, contoured fit with less material and bulk.

The New Balance Fresh Foam 1080v11 retails at S$259 and will be available at all New Balance Lighthouse and Experience stores.

“I just cannot decide which colour I like more, both Navy and Blue are absolutely stunning!

The Fresh Foam X midsole and UltraHeel, makes it a great fit yet so comfy at the same time. ” said Savour BlackBookAsia Associate Editor, Connie Loo

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S. with 25% of our sales in the U.S. produced at five New England facilities. The company also operates a
manufacturing facility in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit https://www.newbalance.com