Savour BlackBookAsia Magazine has the pleasure of featuring many Accor properties around the world for many years and this year we bring you even more from this global hospitality leader. Here is a summary of its 2021 development activities and growth outlook for 2022 and beyond.
In 2021, Accor opened an impressive 288 hotels and resorts and 41,000 rooms. This brings Accor’s total global network, open and operating, to more than 5,300 hotels and 778,000 rooms with another 1,200+ properties and 214,000 rooms in the pipeline. In Southeast Asia, Japan & South Korea, Accor signed 6,900 rooms (29 hotels) across the region’s 12 countries, as well as 1,800 keys within 4 branded residences.
Accor achieved several milestones in 2021 such as the launch of the newest luxury brand, Emblems Collection’s first destination in China, the signing of the first two Orient Express destinations in Rome and Riyadh, and the new design concepts for economy and midscale brands. Lifestyle is one of the fastest growing segments of the global hospitality industry. Led by Ennismore, a joint venture in which Accor holds a majority shareholding, some notable development highlights in 2021 includes the signings of SO/ Maldives and TRIBE Phnom Penh Post Office Square, Cambodia.
Accor plans to open more than 300 new hotels and resorts in 2022, and has a robust development pipeline that is ideally positioned for a return to travel industry growth and recovery. Moreover, with luxury and premium segments now representing close to 40% of future openings for Accor, and travel industry fundamentals steadily improving, the Group expects to see strong growth in fee generation over the next several years.
Read more about Raffles, Sofitel, Swissotel, Fairmont and many other award winning hotels and resorts as voted by BlackBookAsia Group’s database of ultra high networth/high networth individuals, Corporate Clients and affluent readers in our exclusive features below: