Whether it’s for haute or demi-fine jewellery markets, designing a piece of jewellery is integral to attracting and keeping new and old generation of jewellery aficionados to a certain brand or jewellery house. In a global jewellery industry expected to grow at a rate of five to six per cent annuallyto reach €250 billion by 2020, it is more important than ever that jewellers be attuned to changing consumer behaviour and tastes. It will come as no surprise when the […]