The new and innovative beverage has been created to bring a refreshing and low-calorie hard seltzer with all-natural flavours to a growing segment of health conscious consumers.

Introducing Joe’s Singapore Seltzer, the first-ever locally-brewed hard seltzer, launched today by local independent brewery Trouble Brewing. Available in three delicious, all-natural flavours – Lime, Peach, and Grapefruit – this innovative collection of premium hard seltzers has been created to bring Singapore a hard seltzer of its own that not only tastes incredible, but also caters to people’s needs for more low-calorie beverage options.

Unlike other hard seltzers available in Singapore, Joe’s is brewed and fermented with champagne yeast and 100% organic Blue Weber agave – a plant-based sweetener with low glycaemic index sourced directly from Mexico. Through a thorough brewing process, Joe’s Seltzer is fermented to 4.8% ABV – similar to a beer – while remaining sugar-free and enhanced with all-natural flavour extracts for an authentic fruity, tropical taste.

Each 330ml bottle is also gluten-free and just 94kcal, making it suitable for everyone, any occasion, and time of day! The three flavours of Joe’s Seltzer – Lime, Peach and Grapefruit – have been developed to perfectly complement the vibrant food scene and hot weather of Singapore.

The subtle all-natural flavours make each drink extremely versatile to accompany any snack, dish or meal. For an optimal pairing, citrus flavours like Joe’s Seltzer’s Lime or Grapefruit are great alongside dishes that need a hint of zest – such as salads, seafood and cheese – while the tropical Peach flavour is perfect with equally tropical and intense dishes, such as those found across a range of Asian cuisine. And of course, all three are the perfect crowd-pleasing beverage to bring to any party, barbecue or poolside hangout.