Savour BlackBookAsia Magazine’s airline of choice has always been Singapore Airlines (SIA). We are delighted to announce the launch of Discover Your Singapore Airlines suite of experiences, which comprises of three exciting and all-new initiatives that have been specially curated for customers and fans in Singapore over the next few weeks.
Restaurant A380 @Changi offers an exclusive dining experience with SIA’s award-winning service inside the Airbus A380, the world’s largest passenger aircraft. Diners can choose from special menus for each cabin class. Options include signature international cuisine, as well as the best dishes from a special Peranakan menu that has been designed by acclaimed Singaporean chef Shermay Lee. Limited slots for an exclusive pre-lunch tour of the A380 will also be available. All diners will receive KrisShop discounts, a limited edition goodie bag and additional gifts if they turn up in traditional heritage wear. Reservations start on 12 October 2020, and Restaurant A380 @Changi will operate on 24 and 25 October 2020.
Over two weekends in November during the school holidays, Inside Singapore Airlines will provide an exclusive behind-the-scenes tour of their training facilities with a wide range of activities for the entire family. Visitors will be brought on a tour of more than 70 years of SIA’s history, get an opportunity to interact with pilots and cabin crew, and find out more about the intensive training that they undergo.
Children can enjoy craft activities such as balloon sculpting and making their own batik roses. They will also have the option to dress up and role play as cabin crew, and take home their very own SIA sarong kebaya uniform. Adults can choose to operate a full flight simulator, taste some premium in-flight wine labels, and attend a grooming workshop. A selection of the most popular meals that are served on board SIA flights will also be on sale. Bookings open on 1 November 2020, and the tours will be held on 21, 22, 28 and 29 November 2020.
SIA@Home is for customers who are keen to enjoy the world-renowned SIA in-flight dining experience in the comfort of their own home. They can choose from 10 menus featuring the exclusive First Class and Business Class meals, which will come complete with wine or champagne. Limited edition dining ware and amenities are also available depending on the package chosen. The special cabin crew concierge service for SIA@Home bookings opens on 5 October 2020.
All three experiences will be exclusively available for booking via the KrisShop website. KrisFlyer members can redeem their miles to pay for these experiences or earn miles on their purchases.
SIA will implement enhanced cleaning procedures at all premises, as well as precautionary measures such as temperature screening, safe distancing and the SafeEntry digital check-in system, to ensure the health and safety of all customers.
The Discover Your Singapore Airlines experiences are the result of a market study and a comprehensive review, which also considered factors such as the attractiveness of the initiatives to SIA’s customers and members of the public, the environmental implications, and their financial viability. An idea for a one-off short tour flight, or a “flight to nowhere”, was also initially considered but not pursued after the review.
“With Covid-19 drastically reducing the number of flights operated by the SIA Group, we have created unique activities that would allow us to engage with our fans and customers during this time. These experiences offer something for everyone – from frequent flyers who miss our world-class in-cabin products and service, to couples and families who want an exclusive dining experience, and parents who are after an enjoyable activity-filled day with their children during the school holidays,” said SIA Chief Executive Officer Mr Goh Choon Phong.
“There has been a lot of interest in our customer engagement initiatives over the last few weeks, and I would like to thank everyone for their great ideas and suggestions. We are very encouraged by and grateful for the enthusiasm and passion that we have seen. All of us are eagerly looking forward to welcoming you to discover your Singapore Airlines.”
Visit: www.singaporeair.com/DiscoverYourSIA.
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