Tequila lovers, unite! For too long, tequila has been known as the wild child of the spirits world, but one trailblazer is here to change the game in Singapore. Meet Brian Werner, the founder of East West Management & Marketing, a premium distributor with a mission to introduce the elegant, heritage-driven world of artisanal tequila to the city’s luxury drinking scene.

Brian’s mission is a cultural revolution: to transform tequila from party fuel into a refined spirit that shows off its deep cultural roots. Through East West Asia, he has carefully curated a top-tier portfolio of tequilas and mezcals from some of Mexico’s most respected producers. At the heart of this collection is Don Ramón Tequila, a true star known for its artisanal, small-batch process and premium expressions. This isn’t a spirit you shoot; it’s one you sip and savor, just like a fine whisky or cognac. This bold vision has fueled a 150% year-on-year revenue growth, showing that Singapore is more than ready for this premium upgrade.

To prove the point, East West recently teamed up with TOMATILLO for an intimate tequila and food pairing event. The event was a masterclass in culinary pairings, creatively showcasing that artisanal tequila has the complexity, nuance, and elegance to stand beautifully alongside a gourmet meal, just like wine.

Tequila, Don Ramón, tasting dinner menu:

Welcome Margarita with Nachos and Salsa 

Tostada Puerto Vallarta 

Shrimp marinated in lime juice with tomato, red onion, coriander and jalapeños chilli. Served on a crispy corn tostada.

Paired with Don Ramón Tequila Blanco. 

Mini Torta Ahogada

Bread filled with pork carnitas, bathed in a warm, spicy tomato-chile sauce with pickled onions

Paired with Don Ramón Tequila Reposado. 

Beef Birria

Jalisco-Style Beef Birria with Consommé, Onion & Coriander.  Slow-braised beef cooked in a blend of dried chillies, spices, and avocado leaves. Served with broth and corn tortillas.

Paired with Don Ramón Tequila Anejo 

DESSERT

Jericalla

Traditional Jericalla with Almond Crumble & Agave Reduction. A beloved Guadalajara dessert, creamy, cinnamon & vanilla with candied orange

Paired with Coffee Tequila

The verdict is in: Singapore’s palate is officially ready for something more premium.