Maison Martell launches its innovative Single Cru collection in Singapore. For over 300 years, Martell has plunged its roots deep into the soils of the Cognac region, aiming always to express the authentic essence of the terroir. Now, with the release of this latest Single Cru collection, the Maison is revealing the distinctive taste and unique personality of each individual terroir.
The launch of this collection is an important landmark in the 300-year history of Maison Martell in that, for the first time, every cognac in the collection is crafted with eaux-de-vie sourced from a single terroir. The exclusive new release which represents just 1% of Martell cognacs is now available in limited quantities.
Jean Martell, who founded Maison Martell in 1715, travelled the length and breadth of the Cognac region, and became known for his deep connection and knowledge of the terroir. With a visionary approach to cognac, he took a keen interest in eaux-de-vie (notably the different crus, with their specific aromas and potential for ageing) at a time when cognac-making was still in its infancy and for more than a century before the first maps of the region’s crus were drawn up.
Inspired by his innovative vision, generations of Martell’s Cellar Masters have showcased a unique savoir-faire of the Cognac terroir – an expertise that culminates in the Martell Single Cru collection, created by the House’s ninth Cellar Master, Christophe Valtaud.
The personality of a cognac is shaped by the terroir which produces its eaux-de-vie. Each cru presents a distinct aromatic profile and a specific ageing potential linked to the quality of grapes’ geographical location, the soil, climate and exposure to the elements.
The four terroirs identified by Jean Martell to be the four best in the Cognac region are:
- Fins Bois
- Petit Champagne
- Borderies
- Grand Champagne
To bring an authentic expression of the different crus to life, Maison Martell distills only clear wines and ages its eaux-de-vie exclusively in barrels of fine-grained oak, thus minimising the impact of lees and wood. Moreover, eaux-de-vie from these four terroirs – the four finest in the Cognac region – are aged separately in the Martell cellars. It is this unrivalled and uncompromising savoir-faire which attains its purest expression with the Martell Single Cru collection.
Cellar Master Christophe Valtaud selects only the eaux-de-vie that give the most precise and most authentic expression of each terroir – a process so rigorous that he retains fewer than 400 of the 11,000 eaux-de-vie available to him in the Martell reserves, further demonstrating the rarity of the collection.
Martell Single Cru Collection represents a unique invitation to explore a world of thrilling new taste sensations. The new collection of six (6) bottles, featuring Cru from each terroir, is an authentic expression of the richness and diversity of the Cognac region.
Structured in three ascending editions: Discovery Edition, Aged Edition and Vintage Edition, which include a selection of rare or extra-rare vintages. The Aged and Vintage Editions will be enriched over time – with new releases every year depicting a fresh discovery of the House’s terroirs, an exploration of exciting taste sensations.
Please enjoy Martell RESPONSIBLY, Do NOT drink and drive.