With more than 300 million bottles sold since its launch in Korea in April 2019, this heritage soju is now available in bars and restaurants island-wide. House of Amber Nectar is the sole authorised importer of Jinro in Singapore.

Jinro is Back is produced by HiteJinro, South Korea’s leading manufacturer of soju, best known for the Chamisul range of fresh and fruity soju. Notably, Chamisul has been the world’s top-selling spirit in sales volume for the last five years, with an impressive total sales of 83.6 million cases in 2019. Jinro is Back can be enjoyed at bars and restaurants such as Lady Wu as well as other Korean restaurants along Tanjong Pagar and Telok Ayer.

‘NEWTRO’ LOOK AND VELVETY SMOOTH MOUTHFEEL

Jinro is Back is a reintroduction of the heritage liquor Jinro. Sporting a fresh new look and presented in its purest form, it is designed to appeal to a wider range of consumers.

The newly designed Jinro is Back is reminiscent of its iconic 1975 to 1983 iteration, featuring a sleek clear blue bottle in a newtro (‘new’ and ‘retro’) look. The label is simple yet elegant, showcasing its traditional logo in both Korean and Hanja (Chinese characters), as well as the signature Jinro toad mascot in vibrant blue. The soju is incredibly smooth and easy to drink, making it a perfect introduction to soju appreciation.

Jinro is Back is best served chilled and enjoyed on its own, or as a somaek–a popular Korean cocktail of soju and maekju (beer). It pairs perfectly with meaty Korean dishes such assamgyupsal (grilled pork belly) and jokbal (boiled pig’s trotters), as well as classic Chinese dishes and Asian-inspired tapas –such as Lady Wu’s signatures of Kung Po Chicken and Salted Egg Fish Skin.

For more information: https://www.facebook.com/hitejinrosg/