HUÎTRES MARENNES OLÉRON APPELLATION AND CHABLIS WINES MAKE FRENCH GASTRONOMY SHINE IN ASIA

Members of BlackBookAsia Group attended a recent preview to meet the producers, share a tasting of cooked and raw Marennes Oléron oysters, along with Petit Chablis and Chablis wines at the SO FRANCE establishment in Singapore. During this event, guests participated in a tasting of raw and cooked oysters associated with the 4 appellations of Chablis wines.

The Groupement Qualité Huîtres Marennes Oléron and the Bourgogne Wine Board both contribute to the preservation and enhancement of local French traditions and know-how, as well as the characteristics of the home products they produce. They both play an important role in the promotion and marketing of the products they represent abroad.

The IGP Huîtres Marennes Oléron appellation is supported by a collective created in 1974 in order to promote the oyster industry of this exceptional natural maritime basin. The only ones* to benefi t from a Protected Geographical Indication (PGI) and two Red Labels, Marennes Oléron oysters are recognized throughout the world for their unique organoleptic qualities and are inseparable from the French gastronomic culture. Heirs to a unique terroir and ancestral know-how, the 214 member companies, members of this collective, are the actors of the preservation and transmission of the values that make Marennes Oléron oysters an exceptional product.

The Chablis Commission, attached to the Bourgogne Wine Board, manages the worldwide promotion of Chablis wines. Located only 2 hours from Paris, Chablis is the northernmost of the 5 wine regions of Bourgogne, the cradle of Chardonnay. The Chablis vineyard is composed of 5821 hectares divided into 417 companies (negociants, cooperatives, estates). Of an elegant simplicity, the wines of Chablis can only come from France. Divided into four different appellations (Petit Chablis, Chablis, Chablis Premier Cru, Chablis Grand Cru), these 100% Chardonnay wines invite purity and minerality. With approximately 37.9 million bottles produced each year, Chablis wines represent 18% of the Bourgogne wines supply and export 65% of the volume produced annually.