1664, Carlsberg Singapore’s French premium wheat beer, is inviting you to an immersive beer experience like no other that will transport you to the streets of France to experience living like a Parisian and enjoy the joy of everyday moments.
1664’s adorable blue French bulldogs with their funky moustaches will be taking over the streets outside Mandarin Gallery, leading the way to the Rue 1664 pop up and encouraging us to take an imaginative take on the quintessential lifestyle moments, like walking a dog!“ 1664 was born in France, and we draw inspiration from the French way of life to enjoy and savour every moment,” says Caroline Moreau, General Manager of Carlsberg Singapore.
“In the French spirit of joie de vivre, we love sharing special moments together with our loved ones through small indulgences, like a delicious glass of 1664. We are excited to invite Singaporeans to take a stroll down the long Parisian-inspired street of Rue 1664 for an immersive experience, and toast to good taste with a twist!”
With its rich history and unique blend of traditional brewing techniques and modern flavours, 1664 is the perfect choice for those looking for are freshing and satisfying beer experience. With a range of beers that cater to different tastes and preferences,there’s a 1664 beer for everyone-whether you’re looking for a light and crisp citrus wheat beer with notes of peach (1664Blanc), a classic lager with a hint of hop bitterness and a light malty sweetness (1664Lager), or a beer with a raspberry twist and sweet finish (1664Rosé).
Experience the beauty and charm of Paris without leaving the city! Step into the Rue 1664 pop-up and be whisked away to the streets of Paris…First stop: clink your glasses at the life-sized 1664 Blanc glass and bottle, the perfect back drop for a photo memento of your trip into the elegantly playful world of 1664.
Next, the thrilling 1664 Trivia Game will put your knowledge to the test, sobring your A game as those who ace the trivia will be rewarded with the opportunity to channel their inner Monet and customise their very own 1664 Tote Bag. Immersefully in the blues at the Rue 1664 pop-up as guests who come dressed with a twist of blue will receive a live art portrait at the Live Art Portraiture station from 19th to 21st May and 26th May–compliments of 1664. And that’s only just the beginning. Enjoy the festivities with a bottle of 1664 Blanc, Lager or Rosé from the 1664 Bar as you soak in live music from local headliners such as Sam Driscoll, The Cold Cut Duo, and Charlene Su. Now that’s a winning combination for a truly memorable evening.
The Rue 1664 pop-up will be available outside Mandarin Gallery, from 19th May to 26th May 2023 between 4.00pm to 9.00pm (Mondays-Thursdays) and 4.00pm to 10.00pm (Fridays-Sundays). Registrations can be made through the website https://1664blancsg.com/registration.