As a firm supporter of local businesses, the team at Savour BlackBookAsia Magazine tasted an array of Aroma Truffle & Co products and these are our findings. A Singapore based brand, Aroma Truffle & Co specializes in truffle based snacks. Starting with truffle chips they have since branched out to truffle popcorn and truffle hot sauce. They believe that luxury can be enjoyed anytime and anywhere. They are dedicated to creating and bringing you the most seductive gourmet snacks made from the finest ingredients.
Savour BlackBookAsia Magazine’s recommendations:
Aroma Truffle & Co, Black Summer Truffle Potato Chips and Popcorn: Eat it as it is, while staying safe and indoors watching your favourite shows on Netflix (perhaps bring it to your next staycation as well)!
Aroma Truffle & Co, Herbs Infused Truffle Oil: A sublime combination of fresh herbs and real premium truffle slices are infused in olive oil to make this versatile “must have” in your kitchen. Perfect for our Editor In Chief, Gabriel Tan’s Burrata With Seasonal Fresh Tomatoes (preferably heirloom tomatoes), Truffle Oil, Truffle Salt & Kampot Black Pepper that pairs amazingly well with his original Truffle Martini Cocktail.
Aroma Truffle & Co, Black Truffle Sea Salt: Let the natural flavours flow with just a sprinkle of this on soft boiled eggs served in it’s own shell and topped with some caviar, another simple yet decadent recipe (Soft Boiled Eggs, Caviar, Truffle Salt indulged using a silver or mother of pearl spoon, yes it does make a difference!) from Editor In Chief, Gabriel Tan’s cookbook launched in December 2020. Ideal with a glass of Krug Grande Cuvée Champagne.
For our UHNW/HNW VIPs, Corporate Clients and Private Members who have yet to receive our Editor In Chief, Gabriel Tan’s exclusive cookbook, do email vip@blackbookasia.com
Previously taking Singapore by storm with their richly-flavoured truffled snacks, they are now trending in Korea. The chips were featured on a Korean drama on April 14th 2021, well-known in Korea featuring celebrities like Jang Nara and CNBLUE’s Jung Yong Hwa. The scene featured Korean actors opening a bag of Aroma Truffle chips during a casual gathering. In the show, Korean actress Jang Nara said that it is her favourite snack with beer.
Aroma Truffle’s popularity skyrocketed when the Vice-Chairman of Shinsegae, Mr Jung Yong-jin declared his love for it on Instagram. Shinsegae is Korea’s largest retailer and was originally part of the Samsung Group. The post loosely translated to English read, ‘My secret weapon, unveiling Black Summer Truffle Potato Chips!’
“An Instagram post from Jung Yong-jin in Korea is akin to a tweet from Elon Musk on the global stage. This led to an explosion of Aroma Truffle in Korea. Our truffle chips were then featured across major media publications in South Korea,” said Kayson Chan, Co-Founder, Aroma Truffle.
Aroma Truffle started selling its truffle chips in Korea through a collaboration with a franchise partner. The chips are sold via e-commerce stores, such as Market Kurly and Coupang.
Aroma Truffle’s best-seller, Black Summer Truffle Potato Chips is characterised by its rich truffle flavour and is a must-try. The main ingredient, Black Summer truffles, has a rich woody aroma with flavours of garlic, wild mushroom and earthy hazelnut undertones. The bag of chips also includes herbs and spices such as parsley, dill, garlic and sea salt. Known for its sweet and salty taste, this is a snack that pairs perfectly with a few glasses of beers or wine.
“Penetrating the Korea Market has always been a challenge for a Singaporean-based company, as Korea is known for manufacturing and producing an affordable and massive range of flavoured snacks catered to the local taste buds. This is a milestone for Aroma Truffle in breaking into the market. We offer a unique truffle flavoured snack which has not yet been explored in the Korean market,” added Kayson.
Do check out their new flavour, Black Summer Truffle Potato Chips- Fiery Mala as part of their Crazy Hot Asian Series!
Aroma Truffle retails for $10 and can be purchased at their main stores at Plaza Singapura, Chinatown Point and Westgate Mall. Alternatively, they can be found online on their E-shop and other consumer platforms.