From pizzas to pastas, Singaporeans have long been enamoured with the culinary exports of Europe. The wonderful world of cheese is no exception. Whether it’s a firm, aromatic Manchego from Spain or a nutty, blueveined Gorgonzola from Italy, savvy foodies across the island regard the European provenance as a stamp of absolute artisanal assurance and time-honoured heritage.
Come November 2017, the Centre National Interprofessionnel de l’Economie Laitière (CNIEL), with support from the European Union, takes Singaporeans on an epicurean expedition into the alluring world of European cheese. Get acquainted with the finest cheeses Europe has to offer through Enjoy European Cheese, an island-wide campaign of pop-up cheese bars, in-store tastings, and an exclusive cheese appreciation event.
From European terroir to Singapore’s streets
Bringing the pleasures of European cheese to the streets of Singapore, the campaign will feature a two-day pop-up cheese bar across two locations on 17 and 18 November 2017.
Take a luxe lunch break downtown at South Beach Avenue on Friday, 17 November; or spend a leisurely afternoon along Singapore’s shopping belt, outside Cathay Cineleisure Orchard, on Saturday, 18 November.
The pop-up cheese bar offers a selection of delicious cheese treats created using European cheeses—highlights include Brie Stuffed With Mushroom Duxelles, Grapes, and Mango Gel; Shredded Cheese With Dried Apple and Hazelnut Praline; and Blue Cheese With Poached Pear and Strawberry Gel—for members of the public to enjoy gratis.
In addition to the complimentary vittles, campaign ambassadors will also be doling out free cheese samples and take-home recipe booklets for ease of own enjoyment, while on-site photo booths and chill-out corners make for a convivial social affair.
CENTRE NATIONAL INTERPROFESSIONNEL DE L’ECONOMIE LAITIÈRE (CNIEL)
CNIEL, the French Dairy Interbranch Organization (the umbrella organization for the dairy industry), was created in 1973 by milk producers and processors. CNIEL meets two key objectives: to facilitate relations between dairy producers and processors and to promote a positive image of milk and dairy products.
The European Union (EU) is a unique economic and political union between 28 European countries that together cover much of the continent. The EU was created in the aftermath of the Second World War. The first steps were to foster economic cooperation: the idea being that countries that trade with one another become economically interdependent and so more likely to avoid conflict. The result was the European Economic Community (EEC), created in 1958, and initially increasing economic cooperation between six countries: Belgium, Germany, France, Italy, Luxembourg and the Netherlands. Since then, a huge single market has been created and continues to develop towards its full potential.